It seems that every conference I go to some company thinks it hip to use USB keys for swag. I’m sure it was hip. In 2001. Now it’s just such a waste.
Especially because the keys usually aren’t even a remotely useful size. If you’re going to splurge the marketing budget on a swag key, then 256MB is just not going to cut it.
I’d rather have a squeeze ball or a yoyo!