Wanna feel ripped off today? Sign up for an online virtual service that charges a one-time activation fee. It’s a special feeling to hand over $35 for nothing.

I’d almost understand if there was actual work involved. Or hardware was manually set up. Or someone had to climb some stairs and walk down a few halls to flip something on.

But to charge me $35 to “activate” my account by adding a few records to a few databases, well, that feels like… You know what that feels like.