A well-designed text will seem weightless after a time.
Mandy Brown. What a word for good design: weightless. It’s true for UI too. There’s a moment when you’ve cut the junk away and balanced whatever there is to be balanced. Suddenly the content just floats in front of you. Weightlessness, lightness, transparency. As designers of clarity, these feelings tell us when we’ve hit the nail where we should hit it.