Good lesson learned while working on the new book: Sometimes writer’s block isn’t really writer’s block, it’s just typer’s block.

See, you’ll be talking about an idea and nail it. But then when you sit down and try to type it out, it just doesn’t come out right. You dance around the idea. Words get in the way of what you’re trying to say.

A solution that’s worked for us: Record the conversation where you get it out right. When you speak an idea, it engages a different part of your brain than when you write it. You often say it clearer when you’re just riffing aloud. And you get to more gut-level stuff too. You bypass that “should I say this?” filter. You get it straight from your gut/brain instead of your fingers.

When you’re done recording, transcribe the good parts of what you said and use that as the foundation. Usually, it’ll come out a lot more plain-spoken and conversational. That’s a good thing too.

It might seem like a waste of time to do that talking/recording/transcribing process, but it’s not when you compare it to rewriting the same few paragraphs 5+ times.