Signal v. Noise, a publication about the web
Campari Soda bottle.
Great, so when it tips over everything comes out.
Well, no, the cap is still on, so it’d be fine. :)
Aside from that, the conical design is much less likely to tip over than more cylindrical designs out there. And hey, no paper, that’s a nice plus: this has to be as trivially easy to reuse as the old glass Coke bottles.
Anyway, I’m pretty sure it’s here for another reason: it just looks neat.
I think it’s a gorgeous design. Too bad Campari basically tastes like stale vomit to me…
So, just the neck—I feel cheated already. Simplicity is good, but is there such a thing as TOO simple?
Does this improve the bottles’ functionality? No. Does it make it look better? Not really. Does it save costs? Probably not.
Pointless redesigns are pointless. :)
Seems like it would be harder to hold.
But yes, it does look sweet. Or at least different. If all bottles were like that maybe it wouldn’t seem so neat.
I like Bryce’s point, different is not necessarily better, just different. Seems to me that this design when cold & sweaty is more likely to slip out of your hand than say a coke bottle. Also not very efficient from a packaging standpoint; lots of wasted space in a case due to the bottle shape. Why not a square bottle?
I’ve always been very fond of the bottle of Bibi Caffe.
This actually isn’t a redesign. It’s the original Campari Soda (not Campari) bottle designed back in 1932 by Fortunato Depero. That might help to explain issues such as the wasted space from a packaging point of view. This image also doesn’t give you a sense of scale. They’re really small – one “dose” each, you could say – very comfortable in your hand. I effing love this bottle!
Also not very efficient from a packaging standpoint.
There we have the “american view of efficiency” again. :-)
it does look good. however, in terms of usability, is this a case of form over function compared to a normal bottle? they’re quite slippery and they probably occupy a lot more space in a crate than they need to for the amount of drink. on the other hand, they do look good and they’re fun. so maybe i’ll let it off with a warning :)
Hard to hold when sweaty? Inefficient? Too small?
Folks, this isn’t a sports drink. Want to drink from a bucket, buy a bucket.
Function is dependent upon context of use, surely – this suits the intended context perfectly.
i have never heard of Campari before, so call it what you like, it works. it grabbed the attention of Jason and all of you long enough to post comments and use the brand name a dozen times. if i was passing by this on the self of the store maybe i would buy one.
I love these bottles. Campari is a bizarre drink, but delicious when you get used to it. These are actually sold in boxes of ten or so, with some bottles upside down to fill in the empty space, so they’re actually pretty efficiently packaged.
@Ashley: In fact, this design saves costs. Why? Just imagine a line of these bottles and then how a cloned one fits into the first when rotated 180º. No empty space. Moreover, the absence of paper labels and the fact that it’s glass-made are cost efficient and ecological.
Simplicity is always attractive and gives nice usage ideas, for instance in this case to turn it into a little cute flower vase.
Agree with Jon, I’ve never heard of it but hope to test it when visiting USA due to Jason’s post! XD
Lovely design…originally designed in the 1930’s so not a redesign. Italy is the place to find these…I love a campari & soda!
I like drinks by the liter, or 2 liter… even then its never enough in the heat of phoenix. need gallon jugs… do these come in gallon size?
Looks like another fancy bottle that doesn’t fit well in the car’s cup holders. Annoying. Function over form, thanks.
Jason co-founded Basecamp back in 1999. He also co-authored REWORK, the New York Times bestselling book on running a "right-sized" business. Co-founded, co-authored... Can he do anything on his own?
Read all of Jason Fried’s posts, and follow Jason Fried on Twitter.