The weakness in our value chain with the customer was really in our core product.
—
Funny language from Domino’s CEO David Brandon (Translation: The company’s service and delivery were fine but the pizza sucked.)
Funny language from Domino’s CEO David Brandon (Translation: The company’s service and delivery were fine but the pizza sucked.)
EH
on 15 Jan 10See, why can’t they just say that the pizza needed improving? Would that cause someone to lose face?
Ryan Cannon
on 15 Jan 10@EH probably because anyone can understand (and remember) the Dominoes CEO saying that their pizza sucks. But if he wraps that in a bunch of jargon, it will fade out of memory faster, won’t get quoted on a million blogs, and a lot of people won’t even get it.
Chris Cuilla
on 15 Jan 10They’re just figuring this out now?
I do suspect that the statement is an homage to Alan Greenspan, obfuscater extraordinaire.
Mike
on 15 Jan 10@Ryan Cannon, actually their recent ad campaign has been pretty open about how their product sucked.
Sean McCambridge
on 15 Jan 10Obfuscation is our most important product.
David
on 15 Jan 10You still have to admit that it is refreshing to hear a big company confess that their product blows and that they are going to change it.
Morley
on 15 Jan 10As mind-numbing as this corporate speak is, at least they admitted it.
Graham
on 15 Jan 10They’re website was really, really good for its time when I started using it (2-3 years ago maybe). It was really clean & usable. I could save common orders, see how the toppings stacked up on it, and customize everything. They even had an AJAX chart at the end that showed you exactly where your pizza was (on the prep table, in the oven, in the delivery car, etc). But sadly, the pizza did kinda suck.
tathagata
on 16 Jan 10Corporate speak or not, here in the third world, Dominoes, by far, still makes the best pizzas. Just imagine what the other’s make then.
The language is probably some b**t picked up from a book on management. Read too many of these can make you look stupid.
adijuh.com
on 16 Jan 10It was really clean & usable
Kevin Milden
on 17 Jan 10PR friendly corporate jargon that is shareholder neutral about a very negative topic. A more eloquent way to put it would’ve been – “People want more than just cheap pizza.” That is something everyone can agree with.
Fred
on 18 Jan 10Brandon is now the Athletic Director at the University of Michigan. Go Blue!
Dempsey
on 18 Jan 10tathagata is right. In the “no mom & pop pizza” places it the world, Domino’s rocks. It’s actually better that what you get in the states.
Rudiger
on 18 Jan 10@EH, @Ryan Cannon, @Chris Cuilla and @all the others
If you’ve seen the Domino’s commercials, you’ll find they are pretty straightforward and honest about their “core product”.
Eric
on 18 Jan 10I got news for them. Their service and delivery suck too. Tried the new pizza this weekend, took 1 hour and 45 minutes (1 hr late!) for the pizza to arrive. When it did, it didn’t taste any better than what they had before.
John Thomas
on 19 Jan 10How to tell if someone’s advice is worth listening to, example #36: If they use buzzwords from failed Business School fads, like Value Chain, move on to the next speed dating table.
This discussion is closed.