It’s interesting how much flavor and personality shows up in our side projects compared to our “professional” work. Jamis posted this screenshot into Campfire today to show an iPhone app he’s been developing on the side.

Ekawada screenshot

Check out the playful alliteration in those subtitles. I love the personality there. It’s interesting to think about how when a project is a hobby, it frees our mind up somehow to show more personality—to be more playful. Then when it’s time for “professional” work everything gets buttoned up and greyed out. (Unless you’re Wufoo or MailChimp.)

Next time I’m working on something, I want to ask myself: “How would I design this if it were just for fun?”