We weren’t making a plan; I’ve never written a business plan. I’ve never written a business plan with any of my start-ups. With Meetup, I sketched, maybe wrote a few FAQs about how it would operate. We built it, went live, and people started using it. Then VCs called. Investors would rather invest in the real thing—with an obvious evolution path—than words.

Meetup’s Scott Heiferman in this Wall Street Journal Q&A