David Heinemeier Hansson, partner at 37signals and creator of Ruby on Rails, instant messaged me one day in December 2010.
Hey, you want to design graphics for a race car?
Hells yeah. Initially I had a clear vision of how I wanted the design to look. I wanted to create a pixelated affect using the iconic 37signals logo (designed by Ammon Haggerty) across the body of the car. The tricky part was the color scheme. I had really no idea where to start. Here are the various colors I tried:
Actually what’s funny is I sprinted on this for 1 week after David approached me with the project. This was right around New Year’s, so I didn’t have a lot going on. After these initial designs I got swept away with other duties (like designing materials for the 37signals Suite). I dropped the ball on the car design.
I didn’t hear from David for a while. Actually, I was avoiding the subject because I didn’t really come up with any other designs. I knew the race was in March, but I didn’t really have a grasp of the timeline to create the graphics.
Then earlier this month he tweeted:
37signals car coming alive: http://yfrog.com/gzdqdphj -- thanks to @asianmack for design! 1st race in 2 weeks @ Sebring.
I was pleasantly surprised. His car graphics guy took my concept and made it a reality. The car looks great. Good luck in Sebring DHH!
Follow David and the 37signals Racing Team today at 37racing.com.