During the NCAA basketball tournament I heard announcer Jim Nantz telling viewers to go to CBSsports.com for “tournament related social media.” A week later I noticed a category at Maria Shriver’s site for “social media.”
Strange thing is I’ve never heard a non-tech person use the phrase “social media.” Normal people mention being friends on Facebook or reading someone’s tweets on Twitter. They don’t say, “I want to get some social media.”
It’s a good reminder of how easy it is to get caught up in industry jargon and how we talk instead of how they (i.e. customers) actually think/talk. The phrase you use internally isn’t necessarily the one you should use with the outside world.