Shipping a real product
I’m really in awe of this. There’s no “pledge $10 or more” and get a prize. There’s no stretch goals. It’s real, the entire production process is documented openly, and you can get the final product today for $20.
There’s something to be said for launching a product and making it happen yourself. Congrats on the launch, Jon. I can’t wait to play Space Dice.
Ben Dunlapon 02 Apr 13
Nice! The last line in his breakdown should read gross profit, though, not net profit.
His true net profit has to take into account the indirect costs (domain, design, and coding) and is roughly six bucks per set if he doesn’t do another production run.
That’s a 30% net profit margin, which is fantastic.
Rafael Madeiraon 03 Apr 13
“There’s something to be said” is a weasel expression that conveys nothing but a lack of backbone or insight on the part of whoever uses it, and you 37s folks are annoyingly fond of it. If there really is something to be said, figure out what it is, then say it.
Joe Mastersonon 03 Apr 13
Very cool to see someone be so honest with their project. I wish more kickstarters were open about their costs and margins rather than just tossing a magic number out there and expecting people to throw money at them. Also, Ben is kinda right; he could have went a little more in depth about the difference in margins between the initial development of a product and a second run. He needs to sell 233 units to break even on the first run and is able to make a maximum profit of $2000. On a second run his break even point is only 147 units, netting him $3720 per run. Either way it’s awesome to see some good ol’ fashion entrepreneurship! -@xfairgamex
Devanon 03 Apr 13
This is very cool. It’s very inspiring to see the thought pattern behind the whole enterprise, and watch it come to fruition. I wish him luck and success, and am heading over to spacedice.com to buy a set… ;)
Steveon 03 Apr 13
I agree with Devan’s comment—really inspiring to see this go from an idea to production and understand everything that went into it (read Jon’s original post for more details and photos). Just bought a set and can’t wait to play with my sons—and show them Jon’s blog post so they can be equally inspired.
Joeon 03 Apr 13
Davidon 03 Apr 13
The skinny guy mouths “fuck” at the end of the video.
GregTon 03 Apr 13
How can this be? America isn’t supposed to actually make stuff anymore!
Joeon 03 Apr 13
HowardGon 04 Apr 13
Way to go Jon. Suggest you should also account for all the rest of your initial costs (e.g., copy writer, designer, assembly of sets). Amortize these. Also there will be additional costs as your success grows – for example, you will grow out of home assembly and likely have to source this out, same for storing and shipping product. This is all part of the learning and fun of being an entrepreneur.
This discussion is closed.