Ryan on Jobs-To-Be-Done Radio
I talked about software design and seeing through the customer’s eyes for 30 minutes on Jobs-To-Be-Done Radio. In my favorite part we thoroughly debunked personas and talked about how situations, not attributes drive behavior. Hosts Bob and Chris are collaborators of Clay Christensen and they strongly influenced my thinking over the past year. It was a blast to chat on the show.
Henry
on 20 May 13Time for 37signals to start bitching about Tumblr $1 billion acquistion.
Vincent
on 20 May 13+1 Henry
That’s such a true statement about 37signals
Anonymous Coward
on 21 May 13Hi, can you also post a link to talk/podcast? Thx
Bryan Sebastian
on 21 May 13This was a really interesting interview and provided some good insight into what the Switch workshops are about. I really liked how Ryan discussed “personas” early on. I totally agree that personas do not make sense but never really had a solid argument as to why. The guy who wants pizza one night and Italian the next is a perfect example as to why personas don’t really work.
Thanks for sharing!
This discussion is closed.