Truth be told, we haven’t placed heavy efforts on marketing Basecamp. Customers sign up, pay, and are on their way. For nearly a decade, Basecamp has sold itself.

The problem for us is, with so many industries using Basecamp in different ways, we’re having a tough time figuring out how to talk about the product to new customers. We have an idea of how our customers use Basecamp, but we don’t know for sure.

Harder, still, is that we don’t even know why our customers switch from one product or system to using Basecamp. Hidden within their stories of over-loaded inbox frustrations and bloated corporate software are key insights about what makes Basecamp great for our customers.

We’re after those insights, and we want to share your stories.

Tell us your “Why we switched to Basecamp” story and you may be featured on an upcoming redesign of the landing page.

Share your story at