Truth be told, we haven’t placed heavy efforts on marketing Basecamp. Customers sign up, pay, and are on their way. For nearly a decade, Basecamp has sold itself.
The problem for us is, with so many industries using Basecamp in different ways, we’re having a tough time figuring out how to talk about the product to new customers. We have an idea of how our customers use Basecamp, but we don’t know for sure.
Harder, still, is that we don’t even know why our customers switch from one product or system to using Basecamp. Hidden within their stories of over-loaded inbox frustrations and bloated corporate software are key insights about what makes Basecamp great for our customers.
We’re after those insights, and we want to share your stories.
Tell us your “Why we switched to Basecamp” story and you may be featured on an upcoming redesign of the basecamp.com landing page.
Share your story at basecamp.com/switch.
Chad R
on 26 Aug 13I use Basecamp Classic as a free to do list application. Nothing more.
Major side benefit was that I setup all of my clients on a paid (seperate) Basecamp Classic account because even though I was using it for free – I understood the value of the tool and can honestly say I’ve personally signed up no less than 70 paid customers to use Basecamp.
As soon as the new Basecamp was released and there was no longer a free version – I no longer could try out the product for my to do list and as a result, have stopped recommending Basecamp (new) because I can’t use it daily for free.
And since I can’t sign up my customers to use and pay for the old Basecamp Classic – I’ve stopped recommending Basecamp to them.
As a result, I’d wager approximate 40 of my clients are paying to use a different tool today because I didn’t recommend Basecamp (new)
Chad R
on 26 Aug 13TLDR: a referral system would be nice.
Renaud
on 27 Aug 13I have a small company. I need to manage several subcontractors (a web developer, a designer…) and a few projects for my business (launching a consulting business, for example). I created a project for each in Basecamp. I only invite the 1-2 people who work on it. I manage their work with to-do lists. Discussions and files help reduce emails, and keep track of what is discussed & exchanged. That’s great help.
Chew Choon Keat
on 27 Aug 13Add an optional field in the sign up form asking what product they were using before would be a pretty lightweight way of getting a feel.
“Tell us why” is heavier & submitters would be self selected, no?
Todd
on 28 Aug 13I can’t seem to complete the form in Firefox. I can type in the first text area, but clicking or tabbing to fill out any of the other fields doesn’t work (this is with Firefox 32.0.1). Worked fine in Chrome.
Will love to hear the results. Hope they’re encouraging for you!
This discussion is closed.