Brian Armstrong: “Clever wording on the first field of this signup form from I bet it substantially reduces people’s subconscious aversion to filling out forms.”


Commerce Bank
Daniel Drucker on Commerce Bank: “Most useless icons EVER.”

commerce bank

Nick Grossman on Freshbooks: “They have been determined to improve their product – since I’ve been a customer, they’ve steadily rolled out helpful changes. They are obviously listening to their customers. This caring and determination is exemplified by their new logout page, which doubles as a customer feedback form: otherwise unused space that catches people at a moment when they might have a constructive comment brewing. Brilliant!”


Btw, FreshBooks integrates with Basecamp for generating invoices, tracking time, etc.

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