The May 28th subscriber’s edition of Time (Al Gore is on the cover) includes a piece on 37signals called Small Is Essential by Jeremy Caplan.
It includes a 3/4 page shot of the whole team. It’s rare we’re all together in the same place so it’s pretty cool to have it on film.
The article focuses primarily on how we’re structured, what we’re focused on, and how we place high value on small and simple.
Special thanks to Jeremy for writing the article and to Chris Strong and his crew for the working around our schedule to slip the photo shoot in. Much appreciated.
Note: This article only appears in the subscriber edition of the magazine. The newsstand edition does not have this article.
steve Pilon
on 24 May 07Huzzah!
Ed Knittel
on 24 May 07Wow, congrats guys. TIME magazine… that’s just really cool.
The Colonel
on 24 May 07Wow…
I had no idea that non-subscribers were getting ripped off.
Good to know.
I suppose less isn’t always more.
Luke
on 24 May 07That’s a great shot; too bad it’s not in the news-stand edition.
rtriharyana
on 24 May 07Congrats guys! rocks!
Ben Duncan
on 24 May 07Great to see guys, you know you hit it big once your in Time magazine! Keep up the grand work.
To quote:
“First, kill all your meetings; they waste employees’ time”
How about media buzz/meetings? ;-)
jgwong
on 24 May 07Finally! David is smiling! ;)
Joe
on 24 May 07found a link to the article on Daring Fireball
http://www.time.com/time/magazine/article/0,9171,1622565,00.html
and I noticed the author explaining the consistent look and feel of 37signals’ web sites coming from the use of Ruby on Rails (8th paragraph). Does RoR do this, or does attention to design accomplish this?
disclaimer: I know very little about RoR, so please excuse my ignorance
allan branch
on 24 May 07Thanks for making “Less” cooler than “More”. Is “cool” what the kids are saying still?
Prateek
on 24 May 07Congratulations!! The article looks cool! :D
Thomas Pee
on 24 May 07Wow, that’s a lot of products! But do they all tie together?
Tod
on 24 May 07Very cool. Have been watching from afar here in Australia for a while. Less is more works very well for us. We’re a team of 10 who build products that compete and win against NASDAQ listed offerings. We not only kill meetings, we kill all the clutter that confuses the shit out of customers too.
dandan
on 24 May 07Well in! just shared with everyone here.
José Bonnet
on 24 May 07Hmm… I am a (european) subscriber of Time Magazine and found out about this article on this blog… Which means there are several editions of the magazine, or at least your article was on a special group of pages, or something…
Congrats, all the same! I’m curious how you’re going to deal with all this hype… ;-)
jb
Shawn
on 24 May 07Can someone please scan this as a PDF and link it?
Thanks.
Thatch
on 24 May 07I’m a U.S. TIME subscriber and my subscriber edition does not have this article. It looks like there’s a special GLOBAL section which I don’t have.
Daan Kortenbach
on 24 May 07Congrats, great article! I am looking forward to the financial app. Hoping it will have features for the Dutch market (billing, taxes, balance, etc.).
Andrew
on 24 May 07I think that it’s misleading to say that the article appears in the “subscriber edition.” I simply followed the link you provide, and there was the article. I’m not a subscriber to Time.
JL
on 24 May 07Cool~
Ryan Bergeman
on 24 May 07Bah!
I was going to pick one up after work, too. D:
Jeff Mackey
on 24 May 07Congrats, guys. Awesome press for an awesome company. 37signals continues to be my motivation for how to run a business.
Mrad
on 24 May 07Subscribers only? Geez. Great press for you guys though.
Karl N
on 24 May 07Congrats—bravo!
JF
on 24 May 07I noticed the author explaining the consistent look and feel of 37signals’ web sites coming from the use of Ruby on Rails (8th paragraph). Does RoR do this, or does attention to design accomplish this?
That was as little misleading. RoR has nothing to do with the look and feel of the products. The products could have been designed in any language and looked the same as they look today.
Chris Fizik
on 24 May 07Pretty neat for Time to do a piece on you guys … Great photo!
Confusion about Rails and its effect on sites could snowball .. (some might argue it already has) .. but oh well.. in some ways the design of sites ppl look at as they jump into their own Rails projects does have an effect .. but that’s just bringing good design to ppl’s eyes…. ;-)
Dax
on 24 May 07Congratulations guys! Keep it up.
AkitaOnRails
on 24 May 07It’s great to see a great work being recognized! I congratulate you all, and keep going with the good work!
Eloy Anzola
on 24 May 07Congratz. 37 Signal rocking it out. Sweet.
CuRoi
on 24 May 07Again, congrats.
As for the RoR confusion… well, what do you expect from a mainstream article. ;)
Benjy
on 24 May 07Congrats! I never knew Time had different editions for subscribers and newsstands—I’m glad that I am a subscriber and now I can’t wait until I get the issue in tomorrow’s mail.
Gre
on 24 May 07Wait, Time’s newsstand and subscriber editions are different? That’s completely retarded. They’re actually creating more work for themselves, to deliver an inferior product and confuse their readers. What the hell, people?
Scott Meade
on 24 May 07Congrats – and congrats on hitting the 70,000 feedburner reader mark!
Jake
on 24 May 07Nice jeans, Jamis.
Terry
on 24 May 07Time still shoots FILM?? !
Lyle
on 24 May 07@Thatch: I’m also a U.S. subscriber to TIME and I don’t recall seeing this article in my copy either. I’ll check this evening when I get home, but I pretty much read the magazine cover to cover and I can’t imagine I overlooked this—the icons for Basecamp and Campfire would have jumped out at me for sure.
Jeff Mackey
on 24 May 07Interesting—I just checked our subscriber copy of the May 28 issue (Algore on cover) and the 37signals article was not in it… ?
Yes, I checked twice. ;)
John W.Hays
on 27 May 07I enjoyed reading that article! Good show Jason and crew!
Oren
on 28 May 07Cooooool shot… congrats from Clirity team.
Diego Barros
on 28 May 07FYI the Australian news-stand edition does have the article.
Anonymous Coward
on 28 May 07What a tangled web Time weaves.
Jitesh
on 29 May 07Congrats! The pic looks way to cool. Cheers again!
José Bonnet
on 29 May 07Ok, this week’s paper european edition has it…
jb
Tom
on 29 May 07OK, now I’m curious…
Who is your publicist?
JF
on 29 May 07Tom: We don’t have a publicist. We do our own PR which is to say we just post on our blog, share our opinions in public, build products we’re proud of, self-publish a book, and speak at conferences. PR should be something natural that just happens because of the other things you’re doing.
This discussion is closed.