Apple recently posted an iPhone update which, among other things, adds an “iTunes” icon to the iPhone home screen.
I love where they put it. They didn’t put it where consistency tells you to put it. That would be on the left side. They put it where context tells you to put it. On the right side right above the iPod icon. Even the icon’s arrow points right down to the iPod.
A few other observations… This is currently the only button on the screen (perhaps besides the SMS button) that makes Apple any incremental money. Setting it off by lining it up on the side really makes it stick out. I think that had something to do with the decision. It’s also the only icon in purple. It really stands out. I think that was intentional too.
Anyway, I love that Apple favored context over consistency in this design decision. Consistency is the easy choice. Context is the thinking choice.