The waiting is the hardest part / Every day you see one more card / You take it on faith, you take it to the heart / The waiting is the hardest part (Tom Petty, The Waiting)

On a daily basis Comcast reminded me that the waiting is the hardest part.

I have a Comcast DVR. It recorded on time, the menus and interface were decent (I prefer TiVo’s UI, but Comcast’s is fine), and it was reliable.

But it was slow. Click fast forward and it felt like there was a 1-2 second delay. Hit stop and wait another 1-2 seconds. Sometimes more. The waiting killed the convenience. It was a frustration machine.

However, I just noticed that Comcast updated the software. Thankfully this happened behind the scenes so I didn’t have to do anything. Now menus selections are sharp, button clicking is crisp, and things happen when you ask them to happen. The experience is finally satisfying. The experience is what I’d expect.

Speed may have more to do with experience than anything else. Google knows this and thankfully Comcast finally gets it too. I applaud Comcast for spending time refining their existing product to make it faster instead of spending those resources on adding more functionality.

It’s rare that software gets faster with each release. Photoshop, Office, Quickbooks—these products seem to slow down with every new release. It’s nice to see Comcast bucking that trend.

So take a look at your own product or service. How can you make it faster? How can you reduce steps to the final outcome? How can you refine the experience to make it less frustrating? How can you make speed your newest feature?