Fashion label Madewell has a really cool site.
90% of it is photos of the products and each piece in the collection has a video showing a person moving in it. Overall it’s a beautiful example of minimal nav and total focus on the content.
Also, Flash is used in a refined way. There’s a lot of hovers and interactivity, but it’s not too much. Just enough to make things interesting.
[FYI: J. Crew launched Madewell as “a hipper, little sister” of the brand.]