Check out the amazing Plastic Logic Reader:

Very cool shit.

But there’s a demo lesson to be had here: When you’ve got a product that does something amazing, don’t waste 40 seconds talking about it. Just show it! The best demo is a usage demo, especially if you’ve got wow factor. Explain it later (...or maybe you won’t have to explain it at all).

Surely, the demo at the Plastic Logic site doesn’t make the same mistake. Nope. It’s even worse! Two minutes until the good stuff. Hey guys, we know what paper looks like. Get on with the show.