A couple months ago I posted “Sour Apple: How an Apple ad sets the wrong expectations” here on SvN.

I felt that the interface response time and network transfer rate was unrealistically fast. It looked like they had to cut out a bunch of frames to make things as fast as they were advertising. I felt that was deceitful without claiming that the sequence was simulated or shortened in some way.

Yesterday I noticed they are now adding some fine print to the bottom of some of their ads that says “Sequence shortened” (the red box above is mine for emphasis).

It’s good to see them adding the disclaimer to these ads. The fine print doesn’t distract from the ads in any way. I think it’s a win-win.