Amazon launched “Frustration-Free Packaging,” a new initiative designed to make it easier for customers to liberate products from their packages. The initial focus is on hard plastic cases (“clamshells”) and those secured with a large number of plastic-coated wire ties, commonly used in toy packaging. (Disclosure: Amazon’s Jeff Bezos is an investor in 37signals.)

This initiative oughta make David Pogue happy: “Over the years, these sharp-edged, steely-hardened acrylic crypts have broken countless scissors, ripped flesh and wasted ridiculous amounts of people’s time.”