One more thing that’s cool about underdoing the competition: You get to streamline your documentation.

For example, this Sony Handycam manual (PDF) has 40 pages. Compare that to the quickstart guide that comes with a Flip camera:

flip_quickstart.png Click for larger version.

Wow, an instruction manual that actually gets read. Impressive. In fact, it’s almost like the instruction manual is an ad for the product. “It’s so simple this is all we have to say about it.” And I bet there’s a lot less support documentation needed too.

Related: The Flip takes 13% of the camcorder market by doing less [SvN]