The copy at Urban Spectacles > Philosophy offers a nice example of how little guys can compete against bigger competitors by emphasizing the strengths of things that are handmade: “Whereas eyewear mass produced by means of machines and computers results in the exact same pair of frames every time, two human hands, even if they wanted to, would not be able to make exact duplicates of anything. This is very true of the spectacles I create. Every pair stands alone as an absolute original, born from my hands, to live on the bridge of your nose.”