It’s so easy to say yes. Yes to yet another feature, yes to an overly optimistic deadline, yes a mediocre design, yes, yes, yes. We all want to be loved.
But the love won’t keep you warm for long when you’ve taken on yet another obligation that you don’t whole-heartedly believe in. You very quickly become trapped in a pit of guilt when the stack of things you’ve said yes to loom so high that you can’t even see the things you really should be doing.
That’s not a good way to live or work. Which is why you have to start getting into the habit of saying no. No to things that just don’t fit, no to things that just aren’t the most important right now, and no to many things that simply don’t cut it.
It’s incredibly rare that I’ve actually regretted saying no, but I dread my yes’s all the time.
Use the power of no to get your priorities straight. Take the brief discomfort of confrontation up front and avoid the long regret down the line.