“At no other time in recent history has it been easier or cheaper to start a new kind of company. Possibly a very profitable company. Let’s call these start-ups LILOs, for ‘a little in, a lot out.’ These are Web-based businesses that cost almost nothing to get off the ground yet can turn into great moneymakers (if you work hard and are patient).” 37signals.com and Ruby on Rails get brief shoutouts in the article. These success stories are going to flood the press over the next few years. This is where it’s at. Thin is in. Our new book, coming along nicely by the way, will be a great guide to starting and running these kinds of businesses.