This new animated YouTube logo is super distracting. How are you supposed to concentrate on a video when there’s this flashing static/rainbow thing in the corner? It’s like the site is trying to force you to go fullscreen mode now. If your branding gives customers a headache, it’s not really such great branding.

Update: Apparently it’s a one-day thing to commemorate the change of TV from analog to digital. But still…

Click “Continued” to see the animation.

animated youtube logo