Someone sent me this quote yesterday:
“The details are not the details. They make the design.”
I think that’s a great way of putting it. It’s also one of the reasons I like the Patterns series by R.BIRD. In many ways it’s all about the details.
For example, take their latest report, Crunch, where they take a look crunchy things like cereal, crackers, chips, candy bars, etc.
They look at things like packaging texture, windows that reveal the product, illustration, colors, typography, mascots, and more. It’s a dissection of the details that make the design.