Someone sent me this quote yesterday:

“The details are not the details. They make the design.”
-Charles Eames

I think that’s a great way of putting it. It’s also one of the reasons I like the Patterns series by R.BIRD. In many ways it’s all about the details.

For example, take their latest report, Crunch, where they take a look crunchy things like cereal, crackers, chips, candy bars, etc.

They look at things like packaging texture, windows that reveal the product, illustration, colors, typography, mascots, and more. It’s a dissection of the details that make the design.

Other recent reports include energy drinks, children’s cold medicine, and women’s razors. Good stuff.