A few years ago we launched the 37signals Job Board to answer a question we heard all the time: “Do you know where we can find a programmer or a designer? We need to hire one but we don’t know where to find one.” Since then, over 5,700 jobs have been posted, and many positions have been filled.
Another question we hear a lot
So there’s another question we’ve been hearing a lot: “Can you recommend a web designer to help us with a project?” or “Do you know any good web design firms in Chicago? Or New York? Or Denver?” Now we’ll have an answer to that question as well: Haystack.
Here comes Haystack
Today we’re launching Haystack. Haystack is a site where web designers (firms and freelancers) can answer the three basic questions a client typically asks at the beginning of a search:
- What does your work look like?
- Where are you located?
- What’s your typical budget range?
This is what clients want to know. Haystack lays it all out for them. Browsing on Haystack is like browsing dozens of web designers sites, but browsing them all on the same page. It makes finding the right web designer significantly easier than the old fashioned way (finding and browsing dozens of different designer’s sites). Clients can favorite firms they like and review them all on one page (that’s nicely printable and sharable, too).
What’s it look like to clients?
Here’s what Haystack looks like to a client who’s browsing to find a web design firm. They can filter by city and typical budget range. They’ll see pictures of matching designer’s work so they can hone in visually:
What’s it look like to designers?
Adding yourself or your company to Haystack is a quick two step process. You upload a picture that best represents your work, you choose the major city that’s closest to you, and you select your typical budget range. We then create a Haystack listing card for your company. The card is created as you’re filling out the form so you can see exactly how it’s going to look.
Your card is then added to the mix so clients can spot it as they browse the site. Everyone who is listed also gets a dedicated page where they can describe their company in more detail and display their work at full size.
Does it cost anything to be listed on Haystack?
Nope. Any web designer can list themselves or their company for free. Free listings include one image, and a small Haystack listing card.
We also offer a Pro listing for $99/month. The Pro listing includes room for a 6-image slideshow, your logo, and a listing card that is four times as large as the free listing. Pro listings also appear above free listings.
How will we be promoting Haystack?
We’ll be promoting Haystack through a variety of web-based ads, targeted local advertising (“Looking for a web designer in Boston?”), links on blogs, mentions in newsletters, and promotion to the 37signals customer base (which is made primarily of small/medium businesses). We’ll be bringing the traffic so you’ll be getting the exposure. All for far less than it would cost you to reach the same number of people.