I think there’s a benefit to being one of six people that no one knew. No VCs would return our calls and we were broke and bootstrapping it and operating under the radar so we could focus on the most important things: the product, the users, what we were building. There’s all this noise, the tech-crunch, which you have to tune out if you want to build a good product. None of that stuff is additive; it all takes away from building a product.

Caterina Fake on developing in obscurity.