I gave this talk at Future of Web Apps in London last week. In this talk I walk through the steps of creating a web app including modeling, sketching, HTML, Photoshop explorations and moving from static mockups to live running code. Each step is illustrated with a real example, including some live sketching and live HTML. I also wanted to give a sense of how we think about apps at 37signals, as a stack of different levels that we can iterate on individually.

Future of Web Apps, by the way, was a really great conference. Impressively well-organized, cool crowd, and plenty of substance. Thanks to Carsonified for inviting me again this year.

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