Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else.
The last workshop sold out in just a few days, so if you‘d like to attend, register now.
It’s in these switching moments that the deepest customer insights can be found. On the 27th of September, a select group of 32 people will attend a unique, hands-on, full-day workshop to learn about “The Switch”.
Most businesses don’t know the real reasons why people switch to — or from — their products. We’ll teach you how to find out.
The workshop will be at the 37signals office in Chicago. The cost to attend is $1200. The workshop will be led by 37signals and The Rewired Group.
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
And you’ll be able to put everything you learned to immediate use.
There’s only one simple requirement: You’ll be asked to bring something with you. It won’t be a big deal. Details will be provided one week before the workshop.
Spots are limited. Only 32 people will be able to attend and participate. Want to be one of the 32? Register now. We will see you on September 27.
Travis
on 17 Sep 13@Jason
Did you ever find 52 people willing to pay $36k for Starter School?
http://37signals.com/svn/posts/3541-the-starter-league-launches-starter-school?35#all_comments
Has class started for Starter School?
Mig
on 17 Sep 13@Travis
It wasn’t up to 37signals to find students to attend Starter School. Good thing for them, though, is that they did get a full roster of students to attend. Classes start in the middle of fall.
Locke
on 17 Sep 13Are you ever going to have switch workshop materials available online?
twiz
on 17 Sep 13Can anything from prior attendees? Like a 6 months after the workshop this is happening because we did this interview that we learned from the switch?
Correct questions, insights and ideas are great but any stories from past attendees on how they applied this framework?
twiz
on 17 Sep 13*Can you post anything from prior attendees?
Andrew Wicklander
on 17 Sep 13@twiz I listed to a podcast on the wired group’s website a little while back. They interviewed a few attendees from the first session. http://www.therewiredgroup.com/switch-workshop-recap/
twiz
on 17 Sep 13@Andrew WicklanderThis is perfect, thanks!
Anonymous Coward
on 18 Sep 13@twiz
Yes very cool.
The irony of advocating asking questions without shaping the answer vs the way the interviewers qualify/control the answers is shocking (and also arguing for ‘switches’ off the cuff).
Talk about an a-ha!
This discussion is closed.