Let’s take a break from the business news cycle. I love the news and I’ve covered it for a decade: what new startup is launching, why a stock price just moved, who’s being hired or fired. But there’s a whole universe of fascinating stories waiting to be covered about what’s old in business.
That’s why we’re launching The Distance, a new online magazine featuring original journalism about bootstrapped businesses that are at least 25 years old. If you’ve ever been curious about your favorite family-owned restaurant or that little shop on the corner, this is the publication for you. These businesses might not make headlines, but their owners have compelling stories about how they started, what they’ve learned, and why they keep doing it.
This is a heady time for people interested in great stories, whether it’s telling them or reading them. From newer sites like Vox and FiveThirtyEight and Narrative.ly to legacy media outlets that keep producing indispensable work (I still subscribe to two print newspapers), today’s readers have a lot of choices competing for their limited time. The Distance offers its own kind of storytelling – enjoyable reads about long-lasting businesses and the people behind them.
We’ll be publishing one story a month starting in May. We hope you find the companies of The Distance as interesting as we do and come back each month for more. (And while Basecamp is sponsoring the magazine, The Distance is editorially independent and we will not write about Basecamp customers.)
We’d also love to hear from you. If you know of any companies that would make good profile subjects, please let me know!