Signal v. Noise, a publication about the web
A quick lesson on branding—via @gewqk.
Thanks for the chuckle!
If “douche” is the brand, goo fa-doo-dee is the man.
This is really, ultimately, a quick lesson on bullshit because appearance has nothing to do with the quality of the product. To the extent we allow it to is the extent to which we allow ourselves to be bullshitted. I realize this is the world most of us live in but that doesn’t make it valid.
Branding is not the same thing as quality.
Is Kleenex the best, um, kleenex?
I don’t even know what they’re called. Facial tissue? Is Kleenex the best facial tissue? Who knows, but they did a great job branding and that often wins out over quality.
Yes, I know. That was my point. Branding is largely bullshit because it’s about conveying an image which doesn’t necessarily have anything to do with value. And yes, I get that’s how the world generally works. Doesn’t mean I have to like it.
Allow me to rephrase. I don’t know the guy in the photos posted by Jamie. I assume that one of the images is of this guy’s typical, mass-marketed appearance, i.e. his ‘brand’ image. So the other image must be ‘off-brand’. The implication is that this is a bad thing. I guess he’s going to sell fewer pet rocks or saucepans. The BS part of all of this is that whatever he’s offering – good or bad – isn’t any different based on his appearance. When I show up at work wearing something out of the norm for myself, my work isn’t suddenly better or worse as a result. I get that Target shouldn’t change its logo every year and I get that this is probably a similar thing; I’m just fed up with the ‘personal brand’ nonsense that seeks to position human beings as a product.
I understand what your trying to say with your example, but it’s a bad one. How you dress actually does have an effect on your performance. The easiest example being a style that you’d be uncomfortable wearing (and I don’t mean uncomfortable clothes).
He is Filipino.
Read all of Jamie’s posts, and follow Jamie on Twitter.