How does a chef break big and become a household name? One of the best ways is to release a cookbook or have a big cooking show on TV.

Mario Batali, Julia Child, Emeril Lagasse, Bobby Flay, Rachael Ray, Rick Bayless, etc. You probably know these chefs better than you know the chef of one of your favorite restaurants down the street.

These chefs give away their recipes, their secrets. They say “This is how I do it and you can do it too. Don’t worry, it’s not hard, just follow along.”

The more they give, the better off they are. The more they open up, the better off they are. The more they let you inside their kitchen the better off they are. These chefs have built empires by making their knowledge available to the public. They are astute business people.

If you’re looking for a way to break your business in a big way, follow their lead. How can you give away your formula, your secrets, your recipes? How can you give away what you know to increase your exposure and expertise?

Our cookbook is Getting Real (and Ruby on Rails to a certain extent). What’s your cookbook?