The other week we sent out our email newsletter and mentioned our appearance in a recent issue of Time Magazine.

To us, this seemed almost like old news. After all, we had mentioned it weeks earlier here at Signal vs. Noise.

But the email responses came flooding in. There were lots of congratulations on the coverage and warm wishes for continued success.

It was a reminder of how much power there is in email. We forget that the RSS-centric world we live in isn’t the one many (and probably most) of our customers live in. They don’t have the time or energy to keep up with the constant stream of info at our blogs. That’s why the old-fashioned occasional email update — which gives people the juiciest bits and leaves out the rest — still has so much power.

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