Our friends and fellow Chicagoans at Threadless finally got their Chicago media due in this long piece in the Chicago Tribune Magazine [registration may be required]. It’s about time the Chicago press noticed a few dropouts in their 20s selling nearly $20,000,000 worth of T-shirts on Ravenswood Avenue.
“It certainly doesn’t hurt our PR when we go to speak and stuff like that to say, ‘Yeah, we turned down Target. We turned down Urban,’ ” Kalmikoff says. “But honestly, a little bit of it was laziness. We were like, ‘Well, who’s gonna fill out all this paperwork? I’m not doing it. Are you gonna do it?’ It just sat for like two weeks. Then we’re like, ‘Just tell ‘em no.’ We couldn’t take the time away from our client work for our side project to be filling out the paperwork to get into Target.”
I love it. That pretty much sums up Threadless to me. They do it their way, they have fun doing it, and they do it better than anyone.