So gooood. I remember in grade 10 we watched 50 of the “best tv ads” from around the world…it showed me that ads don’t have to be as bad as they are in North America…also showed my our ads are the worst and that European are/were way more entertaining with their advertising.
Here are some more creative ads, courtesy of Dan Benjamin (I think that’s where I got this). http://www.pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-train-stations/
Perhaps clever more so than ‘creative’. Creative seems to be a default attribute of any ad campaign. I agree with the others that would prefer to see more ‘effective’ ads.
They’re interesting as illustrations. I don’t see any of those physical concepts working well in the real world, though. Especially not the plastic-surgery coffee cup. The person drinking from the cup would have to hold the cup just right for the effect to work at all. And if you’re non-female and non-white it just would look dumb.
There are lots of “clever” ads out there that I enjoy watching, but they leave me with no memory whatsoever of what was being advertised. Was that a Ford or a Honda? Laundry detergent or a fabric softener? Got me.
Zach
on 18 Oct 06
Creative? entertaining?
Yes.
Information content?
Zero.
I’m surprised that more companies don’t put infomercials on YouTube. They spend tons of money on making people watch commercials for products that they’ll never buy but when I am planning on buying something I’ll actually ask to see the commercial but can’t download one. That’s what movie previews are and I love watching www.apple.com/trailers to see what’s available.
Very cool site. I especially like the watches. People always notice expensive things lying unattended in public places.
laxmikant
on 27 Oct 06
realy good work. i they your thinking about shawing razar. its too good.
Arijit
on 04 Nov 06
its really creative throught….....i m vry vry like it
ravi
on 21 Nov 06
the last one, – the razor is tooo good
This discussion is closed.
About Jason Fried
Jason co-founded Basecamp back in 1999. He also co-authored REWORK, the New York Times bestselling book on running a "right-sized" business. Co-founded, co-authored... Can he do anything on his own?
Jina Bolton
on 17 Oct 06The first couple are cool, but that third one is awesome. I love it!
Gesen
on 17 Oct 06I love those kind of creative ads! More of these at http://adsoftheworld.com/
Don Schenck
on 17 Oct 06Love this kind of stuff. Thanks for the post … very inspiring and reassuring.
Andy
on 17 Oct 06I found 7/11 campaign with the White Sox games to start at 7:11 also quite creative. I’m actually surprised you dissed it in a previous post.
Mike McDerment
on 17 Oct 06So gooood. I remember in grade 10 we watched 50 of the “best tv ads” from around the world…it showed me that ads don’t have to be as bad as they are in North America…also showed my our ads are the worst and that European are/were way more entertaining with their advertising.
champ
on 17 Oct 06beware the NSFW content on the “via” link…
Noah Winecoff
on 17 Oct 06Those are great.
Brajeshwar
on 17 Oct 06This is awesome.
ML
on 17 Oct 06I found 7/11 campaign with the White Sox games to start at 7:11 also quite creative. I’m actually surprised you dissed it in a previous post.
While the idea is clever, I’m saddened by the trend that everything is up for sale/sponsorship.
Alan
on 17 Oct 06Creative but…
is the first selling watches or an airline that stays on schedule
second, coffee or cups
third, razors or billboards
Adam Spooner
on 17 Oct 06Here are some more creative ads, courtesy of Dan Benjamin (I think that’s where I got this). http://www.pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-train-stations/
Mo
on 17 Oct 06Advertising/Design Goodness, A blog concentrating on the best and sometimes the worst ads and design around the globe. By Frederik Samuel.
This guy keeps a pretty good collection of ads from around the world.
Joe Ruby
on 17 Oct 06A bunch of clever shopping bags. I think the gun one would alarm many people.
Gesen
on 17 Oct 06This one is awesome: shoes for adults and children.
Jack
on 17 Oct 06Alan,
Right.
Creative, yes. Clever, yes.
Let’s see some clever, creative & effective (meaning they sold stuff) ads.
Jack
Alex
on 18 Oct 06Commercials for fun. :)
Ifun is a goood site. Thanks.Lex
Mike
on 18 Oct 06There’s a nice collection of creative ads on HEMMY.net
Prashant
on 18 Oct 06Great post . very creative use of Medium . great work Thanks
Darrel
on 18 Oct 06Perhaps clever more so than ‘creative’. Creative seems to be a default attribute of any ad campaign. I agree with the others that would prefer to see more ‘effective’ ads.
Rich
on 18 Oct 06great sample of ads… is the second on for a plastic surgeon???
Bryan C
on 18 Oct 06They’re interesting as illustrations. I don’t see any of those physical concepts working well in the real world, though. Especially not the plastic-surgery coffee cup. The person drinking from the cup would have to hold the cup just right for the effect to work at all. And if you’re non-female and non-white it just would look dumb.
There are lots of “clever” ads out there that I enjoy watching, but they leave me with no memory whatsoever of what was being advertised. Was that a Ford or a Honda? Laundry detergent or a fabric softener? Got me.
Zach
on 18 Oct 06Creative? entertaining?
Yes.
Information content?
Zero.
I’m surprised that more companies don’t put infomercials on YouTube. They spend tons of money on making people watch commercials for products that they’ll never buy but when I am planning on buying something I’ll actually ask to see the commercial but can’t download one. That’s what movie previews are and I love watching www.apple.com/trailers to see what’s available.
Brad
on 24 Oct 06Very cool site. I especially like the watches. People always notice expensive things lying unattended in public places.
laxmikant
on 27 Oct 06realy good work. i they your thinking about shawing razar. its too good.
Arijit
on 04 Nov 06its really creative throught….....i m vry vry like it
ravi
on 21 Nov 06the last one, – the razor is tooo good
This discussion is closed.