Sometimes people use important-sounding words to seem more impressive. Sometimes they use complex sentence structures too. Check out this opening line from an email we received:

[Redacted] creates the conditions for experimentation and quantitative understanding of the impact of novel management practices in large companies.

The sentence is structured like this: “We create _____ for _____ and _____ of _____ of _____ in _____.” It’s tough to have anything make sense within that structure.

Unsurprisingly, the rest of the email goes on to mention terms like strategic planning, competitive intelligence, thought partners, management behavior, orthodoxies, and change management.

Then it ends with, “Let me know your thoughts.” Er, I think I’m not sure what you’re trying to say.