The Wonderful Audi R8 Superbowl Ad (bigger version). Click though to Truth in Engineering, click on “Truth in the Godfather” and then click “Behind the Scenes” to get a look at the how and why of the ad.
About Jason Fried
Jason co-founded Basecamp back in 1999. He also co-authored REWORK, the New York Times bestselling book on running a "right-sized" business. Co-founded, co-authored... Can he do anything on his own?