A while back, David posted about what Gordon Ramsay can teach software developers.

Since then, I’ve been soaking in the BBC America version of Ramsay’s Kitchen Nightmares and loving it. Even if there is some reality TV BS going on, the program does a great job of showing the power of determination, attitude, and attention to detail when it comes to running a small business.

If you’re looking for a place to start, I recommend “The Curry Lounge” episode…

This do-it-yourself curry house puts the customers in control – allowing them to create their own dishes, and making life hell for the head chef.

This “create your own curry” scheme is the brainchild of the restaurant’s owner, a former sales director. He figures the best way to please customers is by letting them call the shots. But it’s not working. The food is bad, the chefs are apathetic, and the business is failing.

Enter Gordon. He scales back the menu, gets rid of the DIY ordering, creates a low cost lunch option to lure in new customers, builds buzz via a marketing event, and puts regional Indian favorites that the chefs love on the menu in order to rekindle their passion for cooking.

That last item reveals one more reason to design for yourself first: It keeps your passion alive. There’s no substitute for that.

Here’s Part 1 of the episode:

Links to the rest: Part 2, Part 3, Part 4, and Part 5.