Dave Balter, from the clever word of mouth marketing agency BzzAgent, has a special treat for our Signal vs. Noise readers. His new book, The Word Of Mouth Manual, Volume II, which costs $45 at Amazon, can be downloaded for free in PDF format.
It’s a good idea because: 1. Dave put everything he knows about the power of word of mouth onto the pages (and he knows a lot), 2. Dave is self publishing the book (you know we love that), and 3. Dave is walking the walk by initially promoting the book solely by word of mouth.
If you want your customers to start talking about your products and services, this book is a must read. SvN readers: get your free copy in PDF right now.