Some recent posts at the 37signals Product Blog:

Top magic site thrives due to Highrise and Getting Real
“The real crux of our system is Highrise. We use it in managing projects, production, post-production, and marketing. We use it to stay organized. We use it to manage our authorized retailer clients around the world. And we couldn’t breathe as well or sleep as well without it.”

All about tags in Backpack
A tag is a simple label or keyword you can use to categorize your Backpack pages any way you want. Then when you click a tag you can see all the other pages that have that tag. It’s a great way to keep your pages loosely grouped in ways that make sense to you.

Scottish wood floor company runs its business using Backpack
“Our first task was to store documents that we use on to our ‘Important Documents’ page. Traditionally these documents were stored on our company server but it was sometimes problematic accessing these via a VPN if we were working from home or abroad. Accessing them on the cloud via Backpack has simplified this task and we are now working faster and with less hassle.”

McKay Hardwood Flooring, a Backpack customer, installed the flooring throughout the National Galleries of Scotland.

Embedding a tutorial video into a Basecamp project
“I used the same idea to embed our Camtasia videos into our Tutorials project… solves a huge issue for me since before I could only add a link to the video … I have attached a image of how it looks. It was a great help.”

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