Vinnie Cilurzo is regarded as one of the most innovative microbrewers in the country. He explains why he’s happy keeping his brews local:
Right now your beers are mainly available on the West Coast. How important is it to you to go national?
Not at all. We expanded three months ago into this new brewery space, so now we’re brewing in both our brewpub and in this brewery. And we started bottling Pliny the Elder, which until six weeks ago we had never done before. It had only been available on draft. We could be [widely available] like Stone or Lagunitas, and I get calls from distributors all the time from all over the country. But we do this more for the lifestyle, my wife and I, and same with our employees. I can ride my bike to work. I live one to two miles from either brewery. I fill my gas tank once a week. I think you can get caught up way too much in growth. We don’t have any growth goals.