I’ve long been fascinated with movie reviewer Jeff Craig of Sixty Second Preview, a man who seems to love bad movies. About “Swordfish,” he said, “One of the most breathlessly entertaining releases of the summer. You’ll be pinned to your seat by Swordfish.” “The Chamber” was “an explosive, gripping drama!” And “Free Willy III” was breathtaking.
So who is Jeff Craig and what is Sixty Second Preview? NPR tried to track him down but couldn’t.
The Kevin Pollack/Sheryl Lee Ralph vehicle, titled “Deterrence,” wasn’t one of the top ten of the year, it was one of the most important films of our time. Now, there’s a movie lover. So we naturally wanted to speak to him, but we couldn’t find “Sixty Second Preview” — not any trace of it anywhere we looked. We don’t even know what medium it is.
Roger Ebert also asked, “Has anyone ever actually seen Jeff Craig of ‘Sixty Second Previews’ at a movie? For that matter, does anyone know what ‘Sixty Second Previews’ is? I ask in all sincerity.”
Little Rock native Ron Breeding has an answer:
I once worked for a radio station that aired “Sixty Second Previews,” a daily modular program one minute in length. Jeff Craig is the host of the thing, but since the program comes on CD a month at a time, he apparently hasn’t actually seen most of the movies — thus “previews,” not “reviews.” Still, his gushing about an upcoming movie he hasn’t yet seen ends up being used as blurbs in movie ads.