In this brief profile, Jason comments on the trend of turning knowledge and infrastructure to the public, such as Amazon’s opening of its web services, and the similarities to Basecamp’s early life: “The things that people build for themselves are going to be better than something you have to build for somebody else. I think if Amazon was hired to build this S3 and EC2 it wouldn’t have been very good. It’s good because it solved an actual problem that they had, not an imaginary problem somebody else cooked up. Business isn’t really that different for everybody; the truth is, especially in the entrepreneurial world, people don’t have time to customize stuff, they just want something that works. They can live with something that isn’t 100% tailored to them.” See who else made the 2009 Creativity 50.