Men don’t like appliances. We want things that can do lots of different things, that we can tweak and fiddle with, and then argue with each other about which one is better. Women aren’t like this, and because of this I have a feeling that it’s women who actually determine the eventual winners in consumer tech.
Ultimi Barbarorum on the iPad. Who knows if it’s true. But I can say this, whenever we hear praise from women on a product, it gives me more confidence that we hit the “useful” mark.