SvN Flashback: Top Ten Lies of Entrepreneurs (Guy gets it right)
January 8, 2006 – Face it: Technology is a commodity these days. If you can do it, someone else can do it. And it’s likely they can do it better. What really makes the difference is design, copywriting, execution, clarity, passion, and the overall customer experience. The stuff you can’t specifically define or bulletpoint are the things that matter.
brad
on 06 May 11You know what it all boils down to? Empathy. Not empathy in the sense of “I feel your pain” but rather the ability to put yourself in someone else’s shoes. Good management, good innovation and execution, good product development, good marketing—they’re all about empathy. If you can’t imagine the user experience, the employee experience, the audience experience, you’re not going to hit the mark.
condor
on 06 May 11@brad. I think you’re 100% right. I’d go one step further and just say ‘Human’ empathy. User/employee/audience/etc. are all abstractions, there’s only human experiences. Props to Apple for getting the tone right with their Human Interface Guidelines.
Jon @ Say No! to the Office
on 07 May 11I learnt this a while ago. Go through your business with a fine-tooth comb and make sure every piece of customer facing blurb (emails, ads, websites, literature) is welcoming, friendly, superbly written and designed and completely consistent with your tone. That will make you different from 99% of the competition.
David
on 08 May 11This interesting, 4 years ago people realize that technology was a commodity and overall customer experience is very important. Today, with even more prevalence technological knowledge, venture capitalist continue to invest primarily in technology with no real world vision, clarity or customers.
John Vender en internet
on 10 May 11Hi, I’m new on this site, I found it on Google. I agree with with David, I think having a vision is very important for a company. Thanks for the information, it is a great start of people would get a chance to read this.
Regards,
John Vender
This discussion is closed.