Alfred Woelbing made the first batch of Carmex at his kitchen stovetop in 1937. He was looking for a cold sore treatment and came up with a hit lip balm instead. Nearly 80 years later, Carma Labs is still family-owned and run by Alfred’s grandson, Paul, a former art teacher. In this episode of The Distance, find out what goes into the Carmex formula—both for making lip balm and for building a company that takes care of its customers and employees over the long term.

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