The warehouse at Carma Labs in Franklin, Wisc. is filled with boxes of the 78-year-old company’s signature product, Carmex lip balm. But there’s something else going on in this concrete storage facility. Carma Labs President Paul Woelbing, the grandson of the company’s founder, is on year eight of a personal mission to construct a massive pipe organ at the warehouse that will be open to the community. Woelbing wants to spur interest in organ music among a new generation of listeners and players, building a musical legacy alongside his business one.

If you missed our previous episode about the history and staying power of Carmex, you can catch up on that story—and all our old episodes—at The Distance. At just 15 minutes apiece, our stories are great for binge-listening! And make sure to subscribe to our podcast so you catch new episodes as we release them.